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A backlink is a link created when one website links to another. Backlinks are also called “links”, or “inbound links”, or “incoming links.” Backlinks are important to people moving around the interneT.

For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in documenting hedgehog sighting The hedgehog map can then be said to have received a backlink from the British hedgehog site. The blue underlined text is the backlink pointing from the first site to the second.

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Backlinks are made up of HTML, which is a language that can be used to mark up the text on your website pages. If you are working with the raw code of a website, a backlink looks like this within a page’s content:

The “a” portion of the links stands for attribute, the “href” stands for hypertext reference, meaning you are about to enter the destination of the link, the URL portion beginning with “https” is the page you are pointing the link to, the word “hedgehog map” is the anchor text and is the clickable, visible part of the link, and the “</a> closes off the attribute.

Additionally, most CMS or website builder products will simply have fields that allow you to highlight text, click a link icon, and paste in the URL of the page you want to link out to. This may include the text “insert link” a link icon or both. Your CMS may also allow you to view and edit your links so you can enter the link information without having to enter the HTML code, including opening link in a new tab.

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